The Journal
Stories Behind the Cloth
Notes on Pakistani heritage, the craft of Ajrak, the poetry we print, and the artists who keep it alive.
Ajrak6 min read
Jul 15, 2026
What Is Ajrak? A Guide to Sindh's Block-Printing Tradition
Ajrak is more than a print — it's a 5,000-year-old Sindhi ritual of cotton, indigo, and madder. Here's the story behind the pattern you see on our tees.
Khan Saab8 min read
Jul 12, 2026
Khan Saab: 7 Qawwali Lyrics That Became Streetwear
From 'Dum Mast Mast' to 'Tumhein Dillagi' — how the Shahenshah-e-Qawwali's lines keep showing up on chests, hoodies, and Instagram bios.
