Our story
Libaas jorooh kosukoon de.
The name Kalakr comes from the Urdu word کلاکار — kalakar, meaning artist or craftsman. It's the word we use for the hands behind the loom, the tailor at his treadle, the block-printer at her table. Every piece we make is built around their craft.
Kalakr ki kahani ek susth Itwaar ki dopahar se shuru hoti hai — chai ki pyali, khidki se aati narm dhoop, aur woh ehsaas ke aaj kal ke kapde sirf tasveeron mein achay lagte hain. Subah ki azaan se le kar raat ke sukoon tak, humein aise libaas chahiye thay jo har lamhe ka saath dein.
Aaj hum Pakistan ke behtareen qudrati kapron — naram cotton, khaalis linen aur haath se buni khaadi — se ek choti si loungewear range banatay hain. Har piece aisay silaa jaata hai ke woh khoobsurati se gire, har dhulai ke baad aur niklhare, aur waqti fashion se aage tak chale.
Hum un karigaron aur mills ke saath kaam karte hain jinhein hum naam se jaante hain, aur sirf wahi banate hain jo hum khud rozana, baras ha baras pehnein.
نرم
Cotton
Soft. Breathable. Daily.
خالص
Linen
Pure. Honest. Cool.
کھدّر
Khaadi
Hand-woven. Slow. Storied.
Humara yaqeen
What webelieve in.
- 01Aaram bhi ek qisam ki mohabbat hai.
- 02Kam cheezein, magar behtareen.
- 03Qudrati reshay, soch samajh ke tayyar.
- 04Halke, sukoon dene wale rang — barson tak saath nibhane wale.
- 05Desi karigari, aalmi mayaar.
Desi karigari, aalmi mayaar.
A small loungewear range, made in Pakistan, worn every day.
Explore the collection